Gonzaga SBA Associate Professor · MIS GSCG Director ISBA Lead Spokane, WA

Where data
meets sport,
strategy & people.

I build programs, tools, and ideas at the intersection of technology, psychology, sport, and business — as a professor, a consultant, and a builder.

The Intersection

Four lenses. One practice.

Everything I do lives where these four domains overlap. That's not an accident — it's the point.

⚙️

Technology

Building systems, tools, and infrastructure that make complex work simple. Python, data pipelines, web apps, AI agents.

MIS · ISBA · MSBA
🧠

Psychology

Understanding why people decide the way they do. Behavioral analytics, decision science, motivation, and organizational behavior.

Research · Consulting
🏟️

Sport

The sports industry as a living laboratory. Analytics, front office decision making, student consulting, performance science.

GSCG · Research
📈

Business

Strategy, operations, and organizational impact. Connecting analytical insight to decisions that actually move the needle.

GSCG · Consulting
Right Now

What I'm building

Active projects and programs as of Spring 2026.

Program

Gonzaga Sport Consulting Group

Directing a student consulting program that works with real sports industry clients. Building the training curriculum, SOPs, and advisory board infrastructure.

Curriculum

ISBA Program Redesign

Leading the redesign of the Information Systems and Business Analytics program. New course proposals, benchmarking, and a cleaner two-core-course model.

Research

Sports Analytics in Higher Ed

Mapping the landscape of sports analytics and sports science degree programs across the U.S. — how they're structured, what they teach, and where the gaps are.

Teaching

MSBA 604 · Business Analytics

Graduate Python and analytics course. Building modular content, Jupyter notebooks, and applied case studies for the Gonzaga MSBA program.

Teaching

BMIS 235 · Information Systems

Undergraduate IS fundamentals. Built a custom 9-chapter textbook with four industry-specific adaptations: sports, environment, fashion, and healthcare.

Practice

Independent Consulting

Building a consulting practice at the intersection of technology, psychology, sport, and business. Currently in early development.

Published Work

Research & Tools

Data tools, dashboards, and research outputs. Built to be used, not just published.

Research outputs and publications coming soon.

Let's connect.

Whether you're a student, a sports organization, a colleague, or someone exploring a collaboration — I'm interested in the conversation.

Current Role
Associate Professor of MIS · Gonzaga SBA
Programs
GSCG Director · ISBA Lead · MSBA Faculty
Research Focus
Sports Analytics · Data-Driven Decision Making · Applied AI
Location
Spokane, Washington